Core Specialisation Course - SSIDM
Welcome to the SSIDM Core Specialisation Course, your gateway to mastering the key disciplines of digital marketing. At SSIDM, we aim to provide you with the expertise, hands-on experience, and industry knowledge necessary to excel in today’s competitive digital landscape.
About the Course
The Core Specialisation Course at SSIDM is a comprehensive training program designed to equip students with advanced skills in a specific area of digital marketing. This course is perfect for those who wish to specialize in a particular field, such as SEO, PPC, Content Writing, or Social Media Marketing. Students choose one module in which they want to specialize. Through a blend of theoretical education and practical application, students will engage with real client projects related to their chosen specialization, ensuring they gain the experience needed to tackle real-world digital marketing challenges. Our curriculum is designed not just to teach, but to immerse students in their chosen field of digital marketing, providing a rich learning experience that is as interactive as it is informative.
Course Modules
The Core Specialisation Course is divided into four primary areas of focus, each designed to provide deep expertise in its respective field.
- Advanced On-Page SEO (40 hours): Dive deep into on-page SEO techniques that enhance website visibility and performance.
- Advanced Off-Page SEO (40 hours): Learn the latest off-page SEO strategies to build authority and improve search rankings.
- Technical SEO (40 hours): Master the technical aspects of SEO, including site architecture, indexing, and mobile optimization.
- SEO Tools and Analytics (40 hours): Gain proficiency in the tools and analytics required to measure and optimize SEO efforts.
- Real-time SEO Challenges and Solutions (40 hours): Tackle real-time SEO problems and develop practical solutions.
- Advanced Google Ad Mastery (60 hours): Become an expert in Google Ads, from setup to advanced targeting and optimization.
- Advanced Meta Ad Mastery (60 hours): Specialize in Facebook and Instagram ads, learning how to drive results on these critical platforms.
- PPC Tools and Analytics (40 hours): Learn to use PPC tools and analytics to optimize campaigns and improve ROI.
- Real-time PPC Challenges and Solutions (40 hours): Engage with real-world PPC challenges to develop and test your strategies.
- Advanced Web Content Mastery (60 hours): Master the art of creating compelling web content that drives engagement and conversions.
- Social Media Content Mastery (40 hours): Learn to craft effective social media content that resonates with audiences and builds brand presence.
- Content Strategy and Marketing (40 hours): Develop strategic content plans that align with broader marketing goals.
- Real-time Content Challenges and Solutions (60 hours): Solve real-world content problems with innovative solutions.
Batches
Weekdays and Weekends
Format
Online
Classroom
Approx 250 Hours
Who Can Join?
This course is ideal for
Students and Graduates:
Perfect for individuals starting their journey in digital marketing.
Career Switchers:
Ideal for professionals looking to transition into the digital marketing field with the support needed to make a successful switch.
Marketing Professionals:
For those who want to upgrade their skills and stay ahead in the digital marketing arena.
Entrepreneurs & Business Owners:
Learn to grow your business through advanced digital strategies.
Career Support and Placement
SSIDM’s commitment to your career does not end with the completion of the course. Our Placement Cell, divided into Head Office and Zonal Teams, ensures that every student is provided with region-wise job and internship opportunities.
In-Course Internships
Students can gain experience through internships during the course, enhancing their resumes and practical knowledge.
LMS Jobs
Access our Learning Management System (LMS) for job postings and placement opportunities tailored to your skills and interests.
Mock Interviews
Participate in mock interviews to build confidence and hone your communication skills.
Resume Building
Get assistance with creating a professional resume that highlights your strengths and experiences
Interview Communication
Receive guidance on effective communication strategies during interviews, ensuring you make a strong impression.
Reasons to Choose SSIDM
- 100% Job: Placement Guarantee
- Proven Success Rate: Many of our graduates secure jobs with competitive salaries ranging from ₹4.5 LPA to ₹12 LPA.
- Most Promising Brand: SSIDM is a recognized leader in digital marketing education.
- Mock Interviews & Resume Building: Get ready to impress potential employers.
- In-Course Internships: Gain practical experience during your training.
