1. Introduction to Digital Marketing
- Overview of Digital Marketing
- Evolution of Digital Marketing
- Key Channels and Platforms
- Understanding the Digital Customer Journey
- Setting Marketing Objectives and KPIs
- Introduction to Digital Marketing Tools
- Digital Marketing Ethics and Regulations
2. On Page SEO
- Fundamentals of On-Page SEO
- Keyword Research and Selection
- Meta Tags Optimization
- Content Optimization Techniques
- URL Structure and Best Practices
- Internal Linking Strategies
- Page Speed Optimization
- Mobile SEO Considerations
- Analyzing and Improving User Experience (UX)
- SEO Tools for On-Page Optimization
3. Off Page SEO
- Understanding Off-Page SEO
- Link Building Strategies
- Social Bookmarking and Forum Posting
- Guest Blogging and Influencer Outreach
- Local SEO and Citation Building
- Social Signals and Their Impact on SEO
- Competitor Backlink Analysis
- Monitoring and Analyzing Backlink Profiles
- Penalty Recovery Techniques
4. Technical SEO
- Introduction to Technical SEO
- Website Architecture and Navigation
- XML Sitemaps and Robots.txt
- Structured Data and Schema Markup
- Crawlability and Indexability Issues
- HTTP Status Codes and Their Impact
- Mobile-First Indexing
- Canonicalization and Duplicate Content
- Technical SEO Audits
- SEO Tools for Technical Analysis
5. Google Ads
- Introduction to Google Ads
- Campaign Types and Objectives
- Keyword Research for PPC
- Creating Effective Ad Copy
- Understanding Quality Score
- Bidding Strategies and Budget Management
- Ad Extensions and Their Uses
- Display Network Campaigns
- Video Campaigns (YouTube Ads)
- Analytics and Conversion Tracking
6. Meta Ads
- Introduction to Meta Ads (Facebook, Instagram)
- Setting Up and Managing Ad Accounts
- Audience Targeting Options
- Creating Engaging Ad Creatives
- Understanding Ad Placement and Formats
- Budgeting and Bidding Strategies
- Utilizing Facebook Pixel for Retargeting
- Analyzing Ad Performance
- Best Practices for Ad Optimization
- Case Studies and Industry Insights
7. Marketing Automations
- Marketing Flows
- CRM Integrations
- API's and its uses
- CRM , whatsapp and Email Automations
- Spam Protection
- Automations in Social Media
- Automation Marketing Campiagn
- Repurposing Content for Multiple Platforms
- Content Distribution Strategies
- Measuring Automation Performance
8. Social Media Marketing
- Overview of Social Media Marketing
- Understanding Social Media Platforms
- Building a Social Media Strategy
- Content Planning and Calendar Creation
- Engaging with Your Audience
- Paid vs Organic Social Media
- Social Media Tools and Analytics
- Influencer Marketing Strategies
- Crisis Management on Social Media
- Future Trends in Social Media
9. Analytics and Reporting
- Introduction to Digital Marketing Analytics
- Setting Up Google Analytics
- Understanding Key Metrics and KPIs
- Analyzing Traffic Sources and User Behavior
- Conversion Tracking and Attribution
- Custom Reports and Dashboards
- Data Visualization Techniques
- Utilizing Google Data Studio
- Advanced Analytics: Cohort Analysis, Funnels
- Reporting Best Practices
10. Leveraging AI/ML in Marketing
- Introduction to AI in Marketing
- AI-Powered Tools for Marketers
- Personalization through AI
- Chatbots and Virtual Assistants
- Predictive Analytics in Marketing
- AI in Content Creation and Curation
- Programmatic Advertising and AI
- Ethical Considerations in AI Marketing
- Case Studies of AI in Action
- Future of AI in Digital Marketing
11. Digital Strategies - Real Estate
- Understanding the Real Estate Market
- Audience Segmentation and Targeting
- Lead Generation Strategies for Real Estate
- Content Marketing for Real Estate
- SEO Strategies for Real Estate Websites
- Paid Advertising (PPC) for Real Estate
- Social Media Strategies for Real Estate
- Email Marketing for Real Estate Leads
- Measuring and Optimizing Campaign Performance
- Case Studies and Success Stories
12. Digital Strategies - E-Commerce
- Overview of the E-Commerce Landscape
- E-Commerce Website Optimization
- Product Page SEO and Copywriting
- Paid Advertising Strategies for E-Commerce
- Social Media Marketing for E-Commerce
- Email Marketing and Automation
- Influencer Marketing for E-Commerce
- Conversion Rate Optimization (CRO)
- Analytics and Reporting for E-Commerce
- Case Studies and Industry Insights
13. Digital Strategies - Healthcare
- Introduction to Digital Marketing in Healthcare
- Regulatory Considerations in Healthcare Marketing
- Building Trust through Content Marketing
- SEO Strategies for Healthcare Websites
- Paid Advertising in Healthcare
- Social Media Marketing for Healthcare
- Patient Engagement Strategies
- Online Reputation Management
- Measuring Marketing Effectiveness in Healthcare
- Case Studies and Best Practices
14. Digital Strategies - Tour & Travel
- Understanding the Travel Industry Landscape
- Audience Targeting and Segmentation
- Content Marketing for Travel and Tourism
- SEO for Travel Websites
- Social Media Marketing for Tourism
- Paid Advertising in Travel (PPC)
- Email Marketing for Travel Promotions
- Influencer Marketing in Travel
- Analytics and Reporting for Travel Campaigns
- Case Studies and Success Stories
15. Digital Strategies - Edtech
- Overview of the Edtech Industry
- Audience Segmentation and Persona Development
- Content Marketing for Edtech
- SEO Strategies for Educational Platforms
- Paid Advertising (PPC) for Edtech
- Social Media Marketing for Education
- Webinars and Online Events as Marketing Tools
- Email Marketing for Student Engagement
- Measuring Success in Edtech Marketing
- Case Studies and Industry Trends
Core Specialisation Module
SEO Specialization
- Advanced Keyword Research Techniques
- Link Building Strategies and Tools
- Technical SEO Deep Dive
- Content Strategy for SEO
- SEO for Different Types of Content (Blogs, Videos, etc.)
- Analyzing and Improving SEO Performance
- Local SEO Advanced Techniques
PPC Specialization
- Advanced Google Ads Strategies
- Campaign Optimization Techniques
- A/B Testing for Ad Campaigns
- Remarketing and Retargeting Strategies
- Advanced Bidding and Budgeting Techniques
- PPC Automation Tools
- Case Studies and PPC Best Practices
Content Marketing Specialization
- Advanced Writing Techniques
- SEO Writing and Optimization
- Storytelling in Content Creation
- Writing for Different Audiences and Platforms
- Content Editing and Proofreading
- Tools for Content Writers
- Content Marketing Strategies
SMM Specialization
- Social Media Strategy Development
- Advanced Content Planning and Scheduling
- Social Media Advertising Techniques
- Community Building and Management
- Analyzing Social Media Metrics
- Influencer Collaboration Strategies
- Crisis Management on Social Media
