PPC Specialization
About SSIDM
Welcome to SSIDM – 7Star Institute of Digital Marketing! Our mission is to transform passionate individuals into industry-ready digital marketing professionals. With a curriculum that balances theoretical knowledge and hands-on experience, we ensure that our students are not just learning but mastering the skills needed to excel in the digital marketing landscape. At SSIDM, you’ll work on real-client projects, gain practical experience, and receive continuous support through our Post Placement Mentorship Program.
Course Modules
Our PPC Specialization is meticulously designed to equip you with the advanced skills needed to excel in Pay-Per-Click advertising. The module includes:
This section focuses on Google’s advertising platform, which is a cornerstone of PPC marketing. You will learn:
Campaign Creation: How to set up and structure campaigns to align with business goals.
Keyword Research: Techniques to identify and target the most effective keywords.
Ad Creation: Crafting compelling ad copy that drives clicks and conversions.
Bidding Strategies: Understanding and applying various bidding models to optimize spend.
Performance Monitoring: Using Google Analytics and other tools to track and assess the success of your campaigns.
Optimization: Strategies to continuously refine your campaigns for better performance and ROI.
This segment delves into Meta’s advertising ecosystem, covering both Facebook and Instagram:
Platform-Specific Strategies: How to tailor your campaigns to suit the unique features and user behaviors on Facebook and Instagram.
Ad Formats: Understanding and leveraging different ad types, such as Carousel, Video, and Stories ads.
Audience Targeting: Utilizing Meta’s robust targeting options to reach your ideal audience segments.
Budgeting and Bidding: Managing budgets effectively while optimizing bids for maximum ad performance.
Campaign Analytics: Interpreting data from Meta Ads Manager to make informed decisions and improve results.
Creative Optimization: Techniques to enhance the visual and textual elements of your ads for better engagement.
This part of the course is dedicated to mastering the tools and analytics that are essential for PPC success:
Tool Proficiency: Get hands-on experience with industry-standard PPC tools like Google Ads Editor, SEMrush, and more.
Data Analysis: Learn to analyze campaign data to identify trends, measure success, and make data-driven decisions.
Reporting: How to create comprehensive reports that provide clear insights into campaign performance for stakeholders.
Automation: Introduction to PPC automation tools that can streamline campaign management and improve efficiency.
In this section, you will apply what you’ve learned to real-world PPC challenges:
Problem-Solving: Work on actual PPC scenarios that reflect common industry challenges.
Strategy Development: Develop strategies to overcome these challenges and meet specific business objectives.
Case Studies: Analyze successful PPC campaigns and learn what made them effective.
Practical Projects: Engage in live projects where you’ll manage PPC campaigns, apply optimization techniques, and present your results.
Batches
Weekdays and Weekends
Format
Online
Duration
200 Hours
Who Can Join?
This course is ideal for
12th Pass, Graduates, and Postgraduates
Open to individuals from diverse educational backgrounds.
Career Switchers
Those employed in other fields looking to transition into digital marketing.
Entrepreneurs
Individuals who wish to optimize their online presence
Skills You Will Learn
By the end of this specialization, you will have acquired a comprehensive skill set that includes:
Expertise in PPC Advertising
Mastery over Google Ads and Meta Ads platforms, enabling you to create and manage high-performing campaigns.
Analytical Skills
Proficiency in using PPC tools and analytics to monitor and optimize campaigns effectively.
Problem-Solving Abilities
Hands-on experience in tackling real-time PPC challenges, equipping you to handle complex advertising scenarios with confidence.
Strategic Thinking
Ability to develop and implement PPC strategies that align with broader marketing goals and drive business success.
Job Roles You Can Apply
Upon completion, you will be equipped to apply for roles such as:
- PPC Specialist
- PPC Manager
- Digital Marketing Manager (with PPC Focus)
- SEM (Search Engine Marketing) Manager
- Paid Media Specialist
- Google Ads Specialist
- Social Media Ads Specialist (PPC Focus)
Career Support and Placement
SSIDM’s commitment to your career does not end with the completion of the course. Our Placement Cell, divided into Head Office and Zonal Teams, ensures that every student is provided with region-wise job and internship opportunities.
In-Course Internships
Students can gain experience through internships during the course, enhancing their resumes and practical knowledge.
LMS Jobs
Access our Learning Management System (LMS) for job postings and placement opportunities tailored to your skills and interests.
Mock Interviews
Participate in mock interviews to build confidence and hone your communication skills.
Resume Building
Get assistance with creating a professional resume that highlights your strengths and experiences
Interview Communication
Receive guidance on effective communication strategies during interviews, ensuring you make a strong impression.
Training Highlights
- Real-Client Projects: Work on real-time SEO challenges to build practical skills.
- Flexible Learning Options: Online classes that fit your schedule.
- Experienced Faculty: Learn from industry experts with years of hands-on experience.
- Agency-Style Learning: Our innovative teaching methodology prepares you for the realities of digital marketing.
Reasons to Choose SSIDM
- 100% Job: Placement Guarantee
- Proven Success Rate: Many of our graduates secure jobs with competitive salaries ranging from ₹4.5 LPA to ₹12 LPA.
- Most Promising Brand: SSIDM is a recognized leader in digital marketing education.
- Mock Interviews & Resume Building: Get ready to impress potential employers.
- In-Course Internships: Gain practical experience during your training.
