SEO Specialization
About SSIDM
Welcome to SSIDM, the 7Star Institute of Digital Marketing, where we blend theory with hands-on experience to mold industry-ready digital marketers. Our commitment is to your success, offering a nurturing environment that goes beyond traditional learning to include real-client projects and post-placement mentorship. At SSIDM, we’re passionate about helping you become the best in the field of digital marketing.
Course Modules
Our SEO Specialization program is designed to provide an in-depth understanding of search engine optimization, covering both fundamental and advanced concepts. The course consists of 200 hours of specialized training divided as follows:
Off-Page SEO involves actions outside the website to boost rankings. Advanced techniques include:
Link Building: Securing high-quality backlinks through methods like broken link building, influencer outreach, and partnerships.
Brand Mentions: Converting unlinked brand mentions into backlinks.
Guest Posting: Writing content for other sites with backlinks to build authority and traffic.
Social Signals: Using social media to enhance brand visibility and indirectly boost SEO.
Online Reputation Management: Managing reviews and reputation to build trust and improve rankings.
Local SEO: Optimizing for local searches using Google My Business, local reviews, and citations.
Technical SEO ensures the website meets search engine requirements. Focus areas include:
Crawlability: Ensuring search engines can access and index all pages via proper sitemaps and resolving crawl errors.
Site Structure: Optimizing URLs, canonicalization, and reducing duplicate content.
Mobile Optimization: Ensuring mobile-friendly design and mobile-first indexing.
Site Speed: Enhancing load times through media compression and server improvements.
HTTPS: Ensuring secure connections with HTTPS.
Core Web Vitals: Optimizing loading speed, interactivity, and visual stability.
Structured Data: Using schema markup to enhance search engine understanding.
This includes mastering tools and platforms for tracking SEO performance and optimizing strategies:
SEO Tools: Using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz for performance tracking.
Keyword Research Tools: Using Ubersuggest, AnswerThePublic, and Keyword Planner to find keyword opportunities.
Competitor Analysis: Studying competitors’ strategies to identify traffic and ranking opportunities.
Site Audits: Conducting audits to fix technical SEO issues.
Performance Tracking: Measuring campaign success via metrics like traffic, rankings, and conversions.
A/B Testing: Testing landing page variations for SEO impact
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This covers addressing SEO issues as they arise:
Algorithm Updates: Adapting to Google’s frequent updates to avoid ranking losses.
Indexing Issues: Fixing problems with pages not being indexed or deindexed.
Content Cannibalization: Resolving internal competition for keywords.
Penalty Recovery: Recovering from manual or algorithmic penalties.
Site Migration Issues: Handling SEO challenges during site migrations to prevent traffic loss.
Local Search Fluctuations: Managing ranking changes in local SEO due to competition and updates.
This comprehensive structure ensures that you gain both theoretical knowledge and practical expertise in SEO.
Batches
Weekdays and Weekends
Format
Online
Duration
200 Hours
Who Can Join?
This course is ideal for
12th Pass, Graduates, and Postgraduates
Open to individuals from diverse educational backgrounds.
Career Switchers
Those employed in other fields looking to transition into digital marketing.
Entrepreneurs
Individuals who wish to optimize their online presence
Skills You Will Learn
By the end of this course, you will have mastered:
Advanced On-Page and Off-Page SEO techniques
Technical SEO and Website Optimization
Using SEO Tools and Analytics for strategy building
Solving real-time SEO challenges
Developing comprehensive SEO strategies tailored for various industries
Job Roles You Can Apply
Upon completion, you will be equipped to apply for roles such as:
- SEO Specialist
- SEO Manager
- Digital Marketing Analyst
- SEO Consultant
- Content Strategist with a focus on SEO
Career Support and Placement
SSIDM’s commitment to your career does not end with the completion of the course. Our Placement Cell, divided into Head Office and Zonal Teams, ensures that every student is provided with region-wise job and internship opportunities.
In-Course Internships
Students can gain experience through internships during the course, enhancing their resumes and practical knowledge.
LMS Jobs
Access our Learning Management System (LMS) for job postings and placement opportunities tailored to your skills and interests.
Mock Interviews
Participate in mock interviews to build confidence and hone your communication skills.
Resume Building
Get assistance with creating a professional resume that highlights your strengths and experiences
Interview Communication
Receive guidance on effective communication strategies during interviews, ensuring you make a strong impression.
Training Highlights
- Real-Client Projects: Work on real-time SEO challenges to build practical skills.
- Flexible Learning Options: Online classes that fit your schedule.
- Experienced Faculty: Learn from industry experts with years of hands-on experience.
- Agency-Style Learning: Our innovative teaching methodology prepares you for the realities of digital marketing.
Reasons to Choose SSIDM
- 100% Job: Placement Guarantee
- Proven Success Rate: Many of our graduates secure jobs with competitive salaries ranging from ₹4.5 LPA to ₹12 LPA.
- Most Promising Brand: SSIDM is a recognized leader in digital marketing education.
- Mock Interviews & Resume Building: Get ready to impress potential employers.
- In-Course Internships: Gain practical experience during your training.
